A 10 Digit Virtual Mobile Number (VMN) is basically a mobile number hosted on a server to receive SMS's and process them based on the keywords which users subscribed for. It is highly productive to engage the user into a rapid and cost-effective multi directional communication as its almost free to use for the end user. It is widely used in banks for account balance/mini statement enquiry and FMCG sector for coupon generation/feedbacks

A short code is a special number that is much shorter than normal mobile numbers. Short Code works with Keyword. Keyword is a unique word which is assigned to the short code number for e.g. if your company name is ABC Ltd and you took a keyword say ABC on our short code, when your customers send an SMS from any mobile with message ABC and space, they will get a automatic instant reply which is set by you.